How We Are Makers brought the world's craft stories to life with Nomono

“Nomono has completely changed the way we work. It’s made podcasting something we can take anywhere and every conversation more honest.”

— Jack Lenny, Co-Founder, We Are Makers

• 📈440% more episodes recorded: Since adopting Nomono, We Are Makers recorded 60 out of their 72 podcasts using the kit, more than double what they could have achieved with traditional setups.

• 📅32 podcasts in 35 days: Their first U.S. tour was only possible because of Nomono’s compact, cable-free workflow, which allows them to record in any environment, from busy studios to open-air settings.

• 🌎A global storytelling platform: With Nomono, We Are Makers turned a local idea into an international movement, capturing authentic conversations with makers in 43 countries and growing a global community.

When husband-and-wife team Jack and Kate Lenny launched We Are Makers, their goal was simple but ambitious: to give independent makers, artists, and craftspeople the recognition they deserve.

“We wanted to create a space where makers feel comfortable telling their stories,” says Kate. “As a maker myself, I know what it’s like to be on the other side of the mic.”

Their coffee-table magazine quickly found an audience of readers drawn to authentic craftsmanship. But Jack and Kate knew that some stories couldn’t be told in print alone. To bring their community’s voices to life, they turned to podcasting, travelling to meet makers in their own workshops, from Scottish weavers to American leatherworkers.

There was just one problem: traditional recording setups were holding them back.

“Podcasting isn’t something you typically travel with,” Jack explains.
“You don’t know the spaces you’re going into, they’re not soundproofed, they’re noisy, and the kit is huge. Every setup felt like a logistical battle.”

Carrying bulky mixers, mics, and cables made international travel nearly impossible. Asking guests to visit a studio felt wrong because it takes makers away from the spaces that defined their craft. “It created tension,” Jack says. “We wanted it to feel like a natural conversation.”

Capturing honest conversations (without the cables)

Everything changed when they discovered Nomono.

“There’s no exaggeration when I say Nomono completely changed how we work,” says Jack. “It’s discreet, it’s light, and it just works. You forget you’re on a podcast, and that’s when the real conversations happen.”

Using Nomono’s Sound Capsule and wireless Stellar Mics, Jack and Kate could finally capture studio-quality sound in any setting with no stands, wires, or power sockets required. Each podcast is uploaded automatically to Nomono Studio Cloud, where AI-powered enhancements clean and balance the audio with a single click.

“As soon as we finish recording, it uploads to the cloud,” Jack says. “By the time we’re back at the hotel, it’s there. We hit Enhance, and it’s done, all the background noise is gone, and the voices shine through.”

For a two-person production team, that workflow was transformational.

“When we started, we’d have to adjust levels on the fly,” Jack recalls. “You’re wearing headphones, thinking about gear instead of listening to your guest. With Nomono, we can focus entirely on the person.”

Recording the world, one workshop at a time

With Nomono, We Are Makers could finally take their podcast global. Their first major tour — 32 podcasts in 35 days across the U.S. — would have been impossible before.

“We certainly wouldn’t have been able to go abroad without Nomono,” says Kate.
“It’s made travel stress-free. We’ve recorded in front of waterfalls, in busy studios, even while a saddle maker was working. Now, it feels like the possibilities are endless.”

Every recording captures the sound of real craft: the rhythm of weaving looms, the scrape of chisels, the ambient life of workshops. Those textures give listeners the sense of being there, something Jack and Kate say was only possible with Nomono’s spatial audio and noise-reduction technology.

“The Enhance feature has been game-changing,” Jack says. “Every space is different, such as birds outside or machines running, and it takes away just enough so the conversation shines.”

From stress to simplicity

For We Are Makers, podcasting is about human connection. Nomono gave them a way to keep that focus, even while scaling their content output.

“We’ve recorded 72 podcasts, and 60 of them have been with Nomono,” Jack says.
“Without it, we’d have managed maybe 30. It’s made us twice as productive and far happier doing it.”

The discreet microphones also changed how guests behave. Without bulky equipment between them, conversations flow naturally.

“We’ve always said podcast is a big word for what’s really just a conversation,” Jack reflects. “Makers aren’t media-trained. They’re often introverts. By keeping things simple, we help them open up.”

That authenticity shines through in the finished product. Listeners hear the laughter, the pauses, the sound of tools in motion, everything that makes each maker unique.

“We tell our guests, ‘This is your podcast. We just brought the equipment,’” Kate smiles. “They relax. They forget the mics are there. That’s when you capture who they really are.”

A workflow built for creativity

Nomono didn’t just improve sound quality; it gave them time back.

“We’re a two-person team juggling print, video, and podcast,” Jack explains. “We can’t spend days editing each episode. Nomono’s cloud workflow does the heavy lifting for us.”

Once recordings are uploaded and enhanced, Jack syncs the audio with video and prepares each episode for YouTube and streaming platforms, often within 48 hours of recording.

“It’s reliable, fast, and the quality’s consistent,” he says. “Every time we hit record, we know it’s going to sound great. That peace of mind is priceless.”

Even with minimal resources, We Are Makers maintains a professional production standard that rivals major media studios, something they credit entirely to Nomono.

“Nomono brought the studio to us,” Jack says. “We don’t need a full production crew. We just need our kit and a good story.”

Building a global community of makers

Beyond sound and workflow, Nomono enabled We Are Makers to live their mission: connecting creative people around the world.

“Community is everything to us,” Kate says. “We’ve built a platform where makers can share their stories, feel heard, and feel proud of what they do.”

Travelling from workshop to workshop, they’ve met hundreds of artisans, from weavers and woodworkers to jewellers and blacksmiths, each with their own story of skill and resilience.

“We’ve seen people who left stable careers to follow their craft,” Jack says. “We’ve met introverts who came alive the moment they started talking about what they make. That’s what We Are Makers is all about.”

With Nomono making travel and recording effortless, the pair now plan to expand into short-form documentaries and more video storytelling, continuing to celebrate makers in every medium.

“Our goal is to break the 100-podcast mark and keep growing,” Jack says. “We can finally do that because Nomono makes it possible.”

About We Are Makers

Founded by Kate and Jack Lenny, We Are Makers is an award-winning publication and podcast platform dedicated to telling the stories of makers, artists, and craftspeople around the world. Through print, audio, and video, they’ve shared over 500 stories across 43 countries, celebrating creativity, skill, and the people behind the work.

“Nomono hasn’t just improved our sound,” says Jack. “It’s helped us fulfil our mission. It lets us focus on what matters most: the makers and their stories.”